Brand guidelines

Start with black and white, with a preference for dark backgrounds. A piece can stay entirely monochrome. Use color only occasionally; Coral is the first choice when a spot of color helps. Use the original logo assets and exact palette values, give the work room to breathe, and let meaningful headlines introduce their content. This toolkit covers brand and marketing work; product UI follows the product design system.

• Required rules protect the identity and must be followed.

• Recommended defaults are a confident starting point. Adapt the composition to the audience, message, and format.

• Flexible choices leave room for the audience, message, and format.

• When a decision is undocumented, treat it as an open choice. Do not present a guess as an approved brand rule.

For a campaign, social post, or presentation, begin with the brand palette and original logo assets. For a marketing website, use the same foundations and adapt the composition to the viewport. For product UI, use the product system’s semantic surfaces, controls, and accessibility rules rather than substituting campaign colors.

• Preserve native, editable text in layouts and design files.

• Use meaningful headlines without section-label strips, category eyebrows, or chapter numbers.

• Explain the offer directly. Keep copy concrete, approachable, and concise.