# Logo

Original symbol, wordmark, and lockups.

## Logo variants

The horizontal lockup is the default. Choose the stacked lockup for a square or tall composition, the wordmark when the name does the work, and the standalone mark when the context already establishes Hedra. Prefer a White logo on a Carbon background. Carbon on White or Stone is the light alternative. Colored grounds are occasional choices.

- Use Carbon assets on White or Stone. Coral, Taupe, and Volt are occasional alternatives.
- Use White assets on Carbon or Black. Indigo is an occasional alternative.
- Download an original SVG for layout and web work. Use a transparent PNG when a tool needs a bitmap.

## Logo proportions

The mark has a fixed proportion of approximately 3.46:1. Its outside blocks are square. Scale the entire asset uniformly; the grid adapts to the format, the shape does not.

- Never stretch, squash, skew, or redraw the mark.
- In a graphic crop, scale uniformly and bleed off the edge while keeping the waist in frame.
- Graphic rotations use 90° steps. Use the supplied horizontal or stacked lockup for a signature.
- Lines, pixels, and imagery may live inside the shape as a graphic treatment without warping its outline.

## Clear space

Keep the signature separate from busy imagery and surrounding text. Test it at the final output size. Leave enough clear space for it to read cleanly.

- For a brand signature, show the complete asset with an approved ground and colorway.
- Treat a cropped or repeated mark as a graphic element, not a replacement for a legible signature.

## Files

- [Exact tokens](/tokens.json)
- [Original assets](/assets.json)
- [Guidelines](/guidelines.md)